
Let's be real, price isn't as straightforward as it once was. You can't simply place a number on an item and cross your fingers. In this day and age, if you're not nailing your price, you're likely leaving cash on the table—or worse, scaring off customers without even knowing it. A McKinsey study discovered that businesses that apply data-driven pricing can increase their profits by 5% to 8%, and that's without even laying a finger on their costs. Picture increasing your bottom line by simply adjusting how you price something. That's the magic of intelligent pricing software , particularly when it's coupled with automation and analytics. So, how does it work? And why are more and more businesses turning to it? Let’s break it down. Goodbye Guesswork: How Automation Makes Pricing Fast, Easy, and Accurate Let’s start with automation. Picture this: you’ve got hundreds or even thousands of products, and you’re trying to keep your prices competitive across the...